Did you know that 65% of users who interact with an influencer campaign visit a brand’s website or app after seeing the content? Simply put, celebrity endorsements can be helpful to brands.
Learning how to contact celebrity agents can be a great way to promote your business. However, it’s important to remember that celebrities are also busy people. Likewise, they have to protect their careers and reputations. When you speak directly with celebrity agents with a PR package, you can increase your likelihood of getting a response. We give you the quick info on how to do just that!
Celebrity endorsements can help you build your brand. However, it's best to reach out to their agents first. Make sure the celebrity is a great fit for your brand. Then, analyze their brand. Reach out to their agent with a customized PR package. Personalizing with PR packages makes all the difference.
The Impact of Using Celebrities for Influencer Marketing
The use of celebrities to promote products and services is nothing new.
What is new is the use of social media to connect celebrities with consumers on a more personal level. This type of influencer marketing can be effective.
Studies show that celebrity endorsements build brand awareness. They also increase a brand’s credibility and help the brand reach a wider audience than it might be able to organically.
This is because celebrities have large, engaged social media followings. Likewise, consumers are more likely to trust a recommendation from a celebrity than from a stranger. This is because they feel like the information and endorsement is coming from someone they “know.”
How to Contact Celebrity Agents
Celebrities are often inaccessible to the general public, but there are ways to contact their agents. The best way to find an agent's contact information is to look up the celebrity's IMDb page. You can also check their official Facebook page, verified Instagram, or an official website if they have one.
If you are having trouble finding their agent's contact information, you can also try Googling the celebrity's name + "agent." This should bring up several results, including the contact information for the agent.
What should you say when reaching out? Here are a few tips to keep in mind when contacting celebrity agents or contacting influencers:
Make Sure the Celebrity Is a Good Fit
Before you reach out, it’s important to make sure a celebrity is a good fit for your brand campaign. The celebrity's image should align with the image you're trying to project for your brand.
For example, if you're trying to convey a wholesome, family-friendly image, you wouldn't want to reach out to a celebrity with a history of scandal.
Additionally, the celebrity's audience should overlap with your target market. There's no point in reaching out to a celebrity who does not influence your target demographic.
Analyze Their Social Following
There are several factors to consider, such as the:
Most celebrities and sports stars have a large following that looks impressive on the outside. But, it's important to analyze a social following before starting any influencer campaign.
- Size of the celebrity's audience
- Engagement level
- Tone of their social media presence
A large social media following is impressive, sure. The real goal, though, is to find a celebrity who will resonate with your target audience and help to promote your brand in a positive light.
Reach Out Far in Advance
Booking a celebrity or influencer far in advance has several benefits. Namely, it gives you more time to work with them on developing a campaign that aligns with your brand goals.
Additionally, reaching out to the influencer or their agent early on gives you more time to build a relationship with them, which can pay dividends down the road.
Focus on the Agent, Not the Celebrity
When pitching a brand campaign, it's important to contact the agent, not the celebrity. The agent is the one who manages the celebrity's public persona. They can determine whether they're a good fit for your campaign.
In addition, the agent is likely to have a better understanding of the celebrity's schedule and availability. These are all important factors in determining whether your campaign is feasible.
Form a Solid Offer or Proposition
It all comes down to the offer. Celebrities get bombarded with PR offers and campaign pitches daily. You want to stand out, and to do that you need to craft a solid offer.
To do this, create a compelling reason why the celebrity should work with you. This could be because of your brand's values, the products or services you offer, or your company's unique story.
Additionally, make sure your proposal is realistic and achievable. Don't ask for too much from the celebrity, or promise more than you can deliver.
Finally, show that you're knowledgeable about the celebrity's brand image and target audience.
This will show that you're serious about working with them and that you understand their needs. It shows that you’ve taken the time to research who they are and what they’re about.
How to Send PR Packages to Influencers
If you're looking to get your product in front of influencers, one of the best ways to do so is by sending them a PR package. Not only will this give them a chance to try out your product, but it also shows that you're willing to invest in getting their attention.
However, there are a few things you'll need to keep in mind when sending PR packages to influencers. First of all, let’s answer a big question most brands have…
What Are PR Packages?
PR packages are a type of promotional material that you send to influencers to promote a product or brand. Most PR packages include sample products, information about the company or brand, and a press release.
PR packages can also include other items such as branded stickers, discount codes, or even branded apparel. Some companies also use PR packages as a way to thank influencers for their support.
For example, they may send a PR package after an influencer has given a positive review or mentioned the product on their blog or social media.
Overall, PR packages usually have a high perceived value, so they are often seen as a valuable form of marketing. They can also be expensive to produce and ship. So, it’s important to consider whether PR packages are the right marketing strategy for you.
Here are some tips on how to make the most impact with a PR package.
Customize the Package
When sending out PR packages to influencers or celebrities, it's important to customize the package to each individual. This means taking the time to research what type of things interest them.
Ensure that the package caters to their interests and celebrity brand image. This way the influencer knows that you're taking the time to connect with them specifically.
Offer Something Unique
If you want to make an impact with influencers, you need to offer something unique. Whether it's a new product, an exclusive discount, or a unique perspective, you need to stand out from the crowd.
One of the best ways to do this is to personalize your approach. Take the time to learn about the influencer and what they care about. Then, craft a message that speaks to their interests.
If you can show that you understand them and have something valuable to offer, you'll be much more likely to get their attention.
Customize the Product
This goes hand in hand with the tip above. However, if you want to contact a celebrity or their agent and hope to receive a response, it's important to customize your product. Nobody likes to feel like they're receiving spam, so take the time to personalize your message and product.
Be genuine, friendly, and specific in your request. Otherwise, they're likely to ignore you. Remember, celebrities are busy people with a lot of requests, so you need to make yours stand out from the rest. Customizing your product is a great way to do that.
Include a Personalized Note
One of the most important things is to include a personalized note. This doesn't have to be anything long or flowery. Addressing the influencer by name and thanking them for their time will suffice.
But, this small gesture will go a long way in making a good impression. Also, be sure to include information about your product. Talk about why you think they will enjoy it.
If you take the time to tailor your PR packages, you're more likely to get the results you're looking for.
Work With Our Team of Athletes & Entertainers
At Dulcedo, we represent a team of standout athletes and entertainers. Through the management of our talent, we create inspiring connections between our talent, the media, and your brand.
We are passionate about helping brands and organizations create lasting relationships with influencers. We can help you send the right message without you having to waste time learning how to contact celebrity agents.
If you’re interested in working with us, please reach out! We would love to chat about your business needs and how they relate to our talent.
