Dulcedo played an instrumental role in creating a hot sauce with former interim UFC lightweight champion Dustin 'The Diamond' Poirier! And today, it was officially announced that a multi-year partnership with Poirier's Louisiana Style serves as the Official Hot Sauce of the UFC!

Poirier's Louisiana Style will be featured across UFC-owned social media channels and digital platforms, reaching an audience of more than 200+ million worldwide. The 'Official Hot Sauce' designation also establishes a new sponsorship category for the UFC.

This news breaks as Dustin heads into the Mecca of arenas, Madison Square Garden, for UFC 281 on Saturday, November 12 in the lightweight bout, and just days after releasing his third new hot sauce flavour, Creole Maple!

So stock up, get sauced, get your merch, and cheer on The Diamond this Saturday!

And special congratulations to our Dulcedo family, Digital Director Benjamin Carter and Team Manager and Senior Talent Agent Ben Goldberg for making this venture a reality!