What made this campaign award-worthy?
- Tailored to day-to-day trends and community preferences for optimal content authenticity
- SMO techniques, as well as SEO and TikTok tools (like GreenScreen and Community Engagement) enhanced content visibility and engagement (while promoting multiple products and brands across multiple beauty categories)
- Rapid turnaround time of four days (from content creation to posting) allowed the program to capitalize on emerging trends, thus maximizing impact
The results?
- Organic Views: 3.4M+ on TikTok = substantial engagement and visibility through 13 creators and 156 videos
- With Paid Views: 157M views with 41 videos boosted (26%)
- Organic Engagement: 250,000 engagements and 38,000 organic clicks.
- Engagement After Boosting: 517,000
- Audience Retention: Averaging an 8-second watch time per video and a total played time averaging 41 hours per video highlights the compelling nature of our content, keeping viewers engaged and invested.
- Audience Relevance: By adapting ad content to each talent and their organic content, the team tailored briefs to match organic content preferences and ensured alignment with their audience's interests and behaviours, as well as daily TikTok trends.
- SMO Optimization: Utilizing SEO techniques has extended the lifespan of the content and enabled the team to target specific niches effectively. For instance, one creator's views increased from 18,000 to 329,000 after three months, demonstrating the long-term impact of the SMO strategy.
- Geographic Reach: Average 25% reach in Canada
Check out some of the content HERE, HERE, and HERE!
This award is especially noteworthy as it is the first time Dulcedo has been recognized as a leader in the digital marketing space, but it certainly won’t be the last.
In celebrating this achievement, we want to extend our deepest gratitude and congratulations to our incredible team whose talent and commitment made this win possible: thank you Malak Daghi, Milan Danford, and Elea Belliot! 👏A round of applause! 👏
We would also like to thank our clients and customers for their unwavering support and trust in the work that we produce. Thank you for allowing us to do the work that we do and allowing us to push the boundaries of what’s expected with each campaign!
