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Cadillac Taps Cindy Cournoyer for Exclusive Partnership and Trip to Paris

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Cadillac first approached Cindy Cournoyer and her team at Dulcedo about the opportunity to partner with the luxury vehicle brand in May 2024 for a very special two-month long collaboration. The inked deal consisted of a total of 4 IG Reels that were posted over the course of May 2024 and June 2024.

As one of Quebec’s top lifestyle creators, with 152K followers on Instagram and 72.3K followers on TikTok, Cindy was a top choice for Cadillac to partner with when they were looking for comprehensive global representation, with the other partners hailing from Europe, Asia, and the Middle East. 

As part of the collaboration with Cadillac, Cindy was the only Quebec-based influencer invited to travel to Paris, France to attend the exclusive reveal event of the 2025 Cadillac OPTIQ, Cadillac’s newest small electric SUV. Dive into Cindy's incredible Paris trip with Cadillac that she covered on IG Reels HERE, HERE, HERE, and HERE. Also, check out some images from the experience below!

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During her trip to Paris with Cadillac, Cindy also created eight organic IG story frames chronicling the experience. This helped propel the results of the collaboration to new heights, with a reach of over 152K and more than 245K views total, proving yet again why she is one of Quebec’s most in-demand lifestyle creators!

Although Cindy’s content typically does not feature cars, the partnership with Cadillac allowed her to push her creative boundaries to engage her audience in a way that was genuine and authentic. Her community’s response reflected the level of interest and engagement in the content, demonstrating how a creator who understands their audience as well as Cindy does can pursue new and potentially unexpected partnerships, thus expanding their niche and opening the doors to countless other future opportunities!  

The Cadillac brand will be featuring Cindy on their Instagram account in the near future (keep an eye out!), but in the meantime Cindy’s summer will be spent at the cottage she just bought in Saint-Adolphe-d'Howard and we can’t wait to see her capture her outdoor girl summer experience. And if that wasn’t a stacked summer plan already, she will also be putting her energy towards exciting new partnerships and continuing to drop new collections with her clothing line Girl Crush that she shares with influencer Lucie Rheaume.

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