Behind every great athlete is a team that understands more than just performance: it understands purpose. At Dulcedo Management, that belief has sparked a bold new chapter in athlete representation, reshaping how we lead, collaborate, and champion the talent that defines our athlete division.
Representing athletes today goes far beyond managing sponsorships or negotiating contracts. It’s about building lasting legacies: one that bridges competition, culture, and community. Recognizing this, Dulcedo has introduced a new co-leadership model that redefines how modern athlete management agencies operate.
This dual-lead structure places two dynamic leaders, Phoebe Blashin and Thomas Houlton, at the helm of Dulcedo’s athlete roster. Together, they bring a collaborative leadership approach that merges commercial growth with career sustainability. Their shared mission is clear: to ensure that every athlete within Dulcedo’s roster experiences 360° representation, from brand partnerships and media amplification to social strategy and long-term legacy building.
Rather than dividing responsibilities, this co-leadership model emphasizes shared accountability and unified vision. Phoebe and Thomas oversee all Athlete Managers, Agents, and support staff, fostering alignment across every touchpoint. The result is a stronger, more cohesive structure designed to cultivate not just short-term wins, but enduring impact and athlete longevity.
This evolution reflects Dulcedo’s deep understanding that today’s athletes are multifaceted, serving as cultural icons, entrepreneurs, and role models. The new leadership framework ensures that each athlete’s journey is guided by strategic insight, creative collaboration, and a consistent standard of excellence across every platform and partnership.
By aligning leadership, strategy, and storytelling, Dulcedo Athletes continues to set a new benchmark for athlete representation in North America. It’s not just about representing talent, it’s about elevating people, shaping legacies, and pushing the boundaries of what representation can and should be in the modern era of sports.
