Social media influencer Dustin Poynter, represented by Dulcedo Group, partners with Netflix on a new campaign to promote the upcoming Netflix film, Woman of the Hour. Poynter’s collaboration with the streaming service is the first of its kind for Dulcedo Group and reinforces the evolution of digital promotion for films and continues to demonstrate the influence of digital creators on consumer behaviour.
Dedicated fans of true crime will instantly recognize the story that inspired the film that marks Anna Kendrick’s directorial debut. The film is drawn from the very bizarre true story of a real-life serial killer’s appearance on the American television game show The Dating Game. Having watched an early sneak peek of the film, Poynter's content (on Instagram HERE and on TikTok HERE), focuses on his reaction to clips directly pulled from the film and outlines all the “red flags” that the serial killer exhibits on the first date. No film (or content) spoilers, but his top three signs you're dining with danger are below:
Visible anger towards jokes at their own expense
Intense questions followed by overwhelming eye contact
Calling out your attempts at subtle rejection
Poynter uses his recognizable and uniquely engaging approach to content development through physical comedy, to bring awareness to the film, while also speaking about the very real risks that can exist in the dating/relationship ecosystem. By blending comedy and education, Poynter is able to connect with his audience in a way that goes beyond simply speaking to the film's release. Savvy brands, such as Netflix, that identify the power that these digital creators possess and allow for them to create the content that they know will resonate best with their audience will always outperform the competition! It's the difference between the expected promotional content of the early days of social media and the future of the industry.
Averaging 10.7M views across platforms (Instagram, TikTok, and YouTube), Arkansas native Poynter has built an engaged audience as “the flag guy”, combining physical comedy with physical scripting in his content, calling out “flag-worthy” behaviour in viral videos. With an audience of over 8M, Poynter has grown what began as a passion project of bringing more laughter into the world into a career. Previously, Poynter has collaborated with notable wellness brands, such as BetterHelp, GoodRX, White Flag App, as well as modern security-focused brands, such as SimpliSafe and Public Data Check.
“Netflix really trusted my ideas and direction with the content that I prepared for them, which was a rarity for major brands to do when I first started my journey as a creator 12 years ago. I think content creators are taken a lot more seriously now, and that just makes working with major brands so much more exciting and motivating,” says Poynter.
“Dulcedo's mission was always to bring non endemic brands to the space and show marketers that they have everything to gain by paying attention to the space. Our entertainers and creators have more to offer. Their audience is highly engaged and Netflix allows these talents to gain visibility and bring their social presence and content to everyone's living room. Dulcedo's network allows these talents to attain a new level and write a new chapter of their life,” says Karim Rekik, Dulcedo Co-Owner.
Woman of the Hour was released on Netflix on October 18, 2024 and is now available to stream. Check out Poynter's content on Instagram and on TikTok, and make sure to comment and share if you agreed with his flags or if you spotted any new ones of note of your own after watching the movie!
To learn more about Dustin Poynter, please visit instagram.com/dustinpoynter and tiktok.com/@dustinpoynter, and to learn more about Dulcedo, please visit dulcedo.com.
