Montreal Welcomes Huda Beauty with an Intimate Creator Event

Montreal felt a spark of global beauty energy this past weekend as Huda Beauty hosted its first-ever event in the city, a stunning and intimate dinner celebrating the launch of their new blush palettes. For a global powerhouse like Huda Beauty to create an activation here signals something bigger than a single event. It reflects the rising influence of creators across North America and the growing importance of regional markets in shaping beauty culture today. And at the heart of this milestone were three Dulcedo creators, Webeecca, Meryem Abouelfath, and Chayma Medouni, as well as Dulcedo athlete, Molly Carlson. 

Why Experimental Marketing Matters More Than Ever

Beauty activations have become some of the most culturally influential spaces for creators, brands, and audiences alike. They spark conversation, shape trends, and build community. These events offer brands an opportunity to showcase new products in an experiential way, while allowing creators to form authentic connections, capture fresh content, and become part of the storytelling behind a launch.

In recent years, more beauty giants have expanded beyond traditional hotspots like Los Angeles, New York, and Dubai, turning their attention toward emerging creative hubs. Montreal’s multicultural energy, growing influencer presence, and reputation for artistry make it a natural next frontier. When a brand like Huda Beauty invests in this market, it signals recognition of the city’s cultural pull and the creators driving it.

Inside Huda Beauty’s Elegant Montreal Debut

The evening unfolded in a beautifully curated setting, refined yet warm, with thoughtful touches that reflected Huda Beauty’s signature creativity. Guests were welcomed to an elevated dinner experience where every detail reinforced the blush palette launch: even the butter was sculpted to look like miniature eyeshadow palettes. It was a playful and luxurious moment that instantly became one of the night’s highlights.

The mood was intimate, encouraging conversation, connection, and shared excitement around the new product line. For our creators, this was an invitation to be part of a global beauty narrative.

Spotlighting Our Talent at the Table

Each of the Dulcedo creators who attended brought a unique voice and perspective to the experience, embodying the diversity and creative spirit that defines our roster.

Chayma Medouni (Chaymalogs)

A dynamic creator known for her beauty, skincare, curly hair, and lifestyle content, Chayma inspires her audience through authenticity, confidence, and creative self-expression. Her signature mix of humor, elegance, and personal storytelling makes beauty feel accessible and uplifting. Attending an event centered around artistry and glow-enhancing formulas was a natural match for her brand and her community.

Meryem Abouelfath

A multi-platform creator with passions spanning skincare, haircare, fitness, yoga, food, and lifestyle, Meryem brings a holistic approach to digital storytelling. Her warm presence and genuine enthusiasm allow her audience to explore routines, wellness, and everyday living alongside her (often with her British Shorthair, Matcha, in tow). Her versatility made her an ideal guest for a beauty activation celebrating creativity and self-care.

Webeecca

A Haitian beauty and fashion creator with a deep love for the arts, Webeecca blends fashion, dance, theater, music, and photography into a vibrant visual world. Her artistic flair, evolving style, and commitment to authenticity resonate with audiences globally. Her perspective added an expressive, editorial edge to the event, perfectly aligned with Dulcedo’s bold and elevated creative direction.

Molly Carlson 

A world-class high diver and powerhouse athlete, Molly embodies the spirit of fearless performance and purposeful influence. Known for her silver-studded run across multiple Red Bull Cliff Diving World Series seasons, she has built a global community through her #BraveGang movement, blending elite athleticism with mental-health advocacy. Her presence brings intensity, resilience, and heart to every moment, making her a standout voice in sports and digital culture.

Why This Moment Matters for Dulcedo

Moments like these reinforce Dulcedo’s mission to inspire, elevate, and position our talent at the center of meaningful cultural conversations. Beauty activations, especially those led by globally recognized brands, provide our creators with valuable experiences, networking opportunities, and brand touchpoints that drive visibility and long-term connections.

For Huda Beauty to choose Montreal, and for Dulcedo talent to be part of that select guest list,  demonstrates the rising influence of our creators across the beauty landscape. It underscores our growing presence in the markets that matter and highlights the trust brands place in our roster to represent excellence, creativity, and culture.

A Look Ahead

As beauty continues to evolve, the industry is increasingly valuing inclusivity, regional culture, and authentic creator voices. Events like this set the tone for what’s next. Montreal is on the map. Dulcedo talent is at the table. And this is only the beginning.