Conversations about minors and youth in the creator economy that reach national media rarely include perspectives from inside the talent industry willing to take a firm stance. This makes the recent appearance of Dulcedo CEO Karim S. Leduc in a recent CBC article especially meaningful. His message carried real weight, cutting through the noise with clarity, conviction, and a reminder of what ethical leadership should look like within our space.
In the article, Karim commented on a growing concern. The rise of kidfluencers and the lack of protective regulations surrounding them has become an urgent topic. As the CEO of a talent agency representing more than one thousand individuals across entertainment, sports, gaming, modeling, and digital influence, he is uniquely positioned to understand both the opportunity and the risk in this emerging category.
Karim expressed strong support for a ban on kidfluencing as it exists today.
I think it should be banned. Brands are willing to pay tens of thousands of dollars. Who's to say that a parent who's struggling with finance wouldn't see that as a welcome opportunity to make that extra money, and would sacrifice their child's wellbeing?
It is a reality many prefer not to confront, yet Karim chose to address it directly. He also emphasized the need for structural protection and suggested that treating kids like child actors would be a meaningful first step toward preventing exploitation.
For Dulcedo, his perspective reflects more than personal belief. It echoes the values that define our brand and culture. Our work is rooted in empowerment, opportunity, and long term growth for talent across every division. Protecting creative individuals, especially the most vulnerable, is not only a regulatory matter. It is a moral responsibility.
Karim’s presence in the CBC article demonstrated a CEO willing to champion ethical standards in an industry that continues to evolve more quickly than its legislation. It showed a commitment to integrity that aligns with Dulcedo’s mission to lead with intention, elevate culture, and advocate for the individuals who place their trust in us.
