Celebrating Dulcedo Creators Joining the 2026 Sephora Squad

The beauty world is buzzing, and so are we. Sephora has officially unveiled its highly anticipated 2026 Sephora Squad, and we are thrilled to share that 2 Dulcedo creators are part of this industry-shaping program. This year’s cohort is already proving to be one of the most diverse, dynamic, and creatively charged yet, and seeing our talent included in a group this influential is a moment worth celebrating.

For our creators, Sephora Squad is more than a partnership. It’s a yearlong journey that blends artistry with opportunity: mentorship, growth, meaningful visibility, and a direct connection to one of the world’s most beloved global beauty retailers. For Dulcedo, it represents the heart of what we champion every day: elevating unique voices, nurturing talent across the beauty and lifestyle verticals, and helping creators step confidently into spaces where they can shine.

A Program That Redefines What Community Looks Like in Beauty

Each year, the Sephora Squad brings together a community rooted in real stories and real people. From emerging creators to established beauty voices, the program is known for embracing a wide range of backgrounds, identities, aesthetics, and creative journeys. What unites them is passion and authenticity, two values deeply aligned with Dulcedo’s mission to champion individuality across our influencer roster.

The application process itself has become a moment. Creators submit thoughtful narratives, rally their communities for testimonials, and share the experiences that shaped their relationship with beauty. It’s a reminder of why this program is so sought after: it sees creators not just as content engines, but as humans with layered perspectives and meaningful influence.

This approach mirrors Dulcedo’s ethos within the beauty, fashion, lifestyle, and entertainment categories, prioritizing storytelling, identity, and long-term creator development.

What Makes the Sephora Squad Such a Transformative Opportunity

Sephora’s year-long paid partnership is packed with benefits that go far beyond a typical brand collaboration. Members receive access to brand founders, exclusive masterclasses, pro-level development, early product reveals, and opportunities to appear in major Sephora campaigns. From Times Square billboards to studio shoots in LA, Squad members often find themselves in career-defining moments that elevate visibility and credibility across the beauty industry.

There’s also a deep emphasis on learning. Workshops, peer mentorship, content collaboration, networking opportunities, and exposure to the industry’s most respected experts all happen throughout the year. For beauty creators seeking to scale their careers, strengthen their personal brand, or accelerate their growth, the Sephora Squad serves as both a launchpad and a support system.

Our Creators Stepping Into Their Moment

We’re proud to share that two Dulcedo creators have been invited to join this year’s cohort: Claudia Shao and Bahja Abdi,  selected for their influence, integrity, and the communities they have built with intention. Their artistry, personality, consistency, and connection with their audiences caught Sephora’s attention for all the right reasons.

Claudia is a creator who simplifies beauty for the modern consumer by breaking down complex skincare and makeup trends into easy routines. Her research-driven content has earned millions of views across platforms, from decoding K-pop idol skincare to uncovering underrated Douyin makeup techniques. She fosters a safe space for women seeking education and empowerment in beauty and wellness.

Bahja is a lifestyle creator, writer, and speaker who inspires women through thoughtful storytelling, elevated visuals, and an unmistakably grounded voice. Her content spans wellness, fashion, beauty, and personal growth, encouraging her global community to pursue their highest potential with creativity, softness, and ambition. 

And the excitement doesn’t end there. Julissa Bermudez, a 2025 Squad member, has officially returned this year as a mentor. While not an official Squad member for 2026, her role is just as meaningful. She’ll be guiding and uplifting the next generation of beauty voices as they navigate the program, offering the kind of industry insight you can only gain through lived experience and a career shaped by visibility, creativity, and impact.

Why This Moment Matters for Dulcedo

Moments like this highlight what the Dulcedo community stands for: empowerment, opportunity, and representation across every corner of culture. As a talent management agency committed to championing diverse voices and helping creators reach their full potential, seeing our talent thrive in programs like the Sephora Squad reinforces our mission across the influencer, entertainment, and digital landscapes.

It reminds us of the power of storytelling, the value of authenticity, and the importance of partnering with brands that prioritize inclusivity. And it fuels us to keep building environments where creators can grow, learn, and lead—whether they’re emerging beauty creators, seasoned entertainers, or digital innovators redefining culture.

This is only the beginning of an exciting year ahead for our creators, and we’re honored to support them on this journey.