How do talent managers handle multiple clients strategically?
One of the more nuanced parts of this opportunity is that Gabby doesn't just represent Chase. She's also been Miranda Hope’s agent for five years. When asked how she manages such a sensitive dynamic, she says confidently,
"I'm really good at compartmentalizing. When I'm servicing Chase, I'm servicing Chase. When I'm servicing Miranda, I'm servicing Miranda. They have very different ambitions and very different goals, and my job is to make sure I'm putting each of them first when I'm in their corner. Since I’ve known them both for so long, we all agree the ultimate goal is to build generational wealth"
She's been deliberate about making sure neither client's growth is dependent on the other's. Chase came in with a clear intention: he didn't want to be known forever as Miranda's co-parent. He wanted to build his own identity, his own audience, his own lane.
"It's been a really great challenge for me," Gabby says. "I've mostly worked with women throughout my career. Chase has a 97% female audience, he's very progressive, very 'f*** the patriarchy' energy. He's really fun to work with for that reason."
For Chloe, the navigation looked a little different but ran on the same principle: stay in your lane, read the room, and don't let personal dynamics bleed into professional decisions.
What makes a strong talent management strategy for media bookings?
From a PR standpoint, the timing, the platform, and the host were all deliberate choices.
"I followed Harry's trajectory," Chloe explains. "He came out of Too Hot to Handle with a very specific persona and built something out of it. I saw similarities in where Chase was sitting right now in terms of public perception, and I thought Boyfriend Material was the right place to let him speak for himself."
The Boyfriend Material pod gave Chase something rare: a long-form format with a host who understood the reality TV world intimately, and an audience that was already engaged in exactly the kind of conversation Chase needed to be part of.
"The buzz was already there," Chloe adds. "In PR, you're always looking for moments where the conversation is already happening, and you can walk your client right into the middle of it."
How does talent management strategy prepare talent for media moments?
The night before the podcast, Chloe sat down with Chase for some media training. But she's clear about what that actually means, and what it doesn't.
"I didn't tell him what to say. I wasn't like, 'You have to answer it this way,'" she explains. "I was more like — this is the situation we're in, how do you want to move forward? How do you want to be perceived? And then we'd work through how to actually say that."
She coached him on pace, presence, and framing. Small things. Taking a pause before answering. Being thoughtful rather than reactive.
The result? He crushed it.
"Harry actually shouted out during the podcast how well he was answering," Chloe says. "I was sitting in the peanut gallery behind the camera, and I literally died. But yes — he did the work, and it showed."
The Unwell team confirmed it: Boyfriend Material with Chase was their best-performing episode yet. He debuted at number one in the rankings.
What qualities drive success in talent management strategy?
Ask Gabby what she genuinely appreciates about working with Chase, and she doesn't have to think long.
"He's charming. Like, genuinely charming," she says. "I spent 36 hours with him, and it's really hard not to like Chase. He has nuance when you talk to him."
She points to things like his public support for immigrants during ICE raids, his willingness to call out things he thinks are wrong, and the now-viral clip of him dancing at a drag show. "He does these fun, silly things, and people love him for it. He's funny, he doesn't take himself too seriously, and he's genuinely a good person who makes mistakes — which honestly just makes him more relatable."
For Chloe, what stood out most was how he handled the unexpected moments on set. "There were questions where I was watching from behind the camera like... okay, he's going to have to navigate this carefully. And he just did. He held himself really well."
Why does long-term talent management strategy outperform short-term virality?
Here's where things get real, because neither Gabby nor Chloe is interested in a short sprint.
Gabby is candid: the goal for Chase isn't to be everywhere all the time. It's to build something that lasts.
"I want longevity for Chase," she says. "We don't need to be doing the most to stay relevant. We need to be focused on where we're actually going."
That means being thoughtful about what he says yes to, who he spends time around, and what kind of brand he's building.
"Chase has doubled his following since we started working together," Gabby notes. "He hit 100K on Instagram in mid-March. That happened because we stayed focused."
What’s next for Chase McWhorter?
Strategic momentum is being leveraged into future media opportunities and long-term brand growth.
Chase will be featured in an upcoming ep of Vanderpump Villa. From there, Chloe is watching closely to see what the response looks like before locking in the next PR moves.
"I want to leverage his charming side," Chloe says. "Get him in front of the right outlets. Magazine features, the right podcast rooms, the right conversations."
As for the Unwell relationship? That door is now very much open, and the team is already building on it. "It just felt like such a full circle moment, I was so proud," she says.
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