Knowing that Emylie was about to embark on the 75 Hard Challenge, a fitness challenge that has gained popularity on social media in the health and wellness space, her team approached Fabletics about a long-term partnership. Emylie’s husband, Alex, happens to be a personal trainer that her community of followers loves to see in her content, so it was a natural fit for him to pop into her Fabletics partnership.
What makes partnering with Fabletics such a joy is Emylie’s genuine love for the brand and its products: “I absolutely love Fabletics’ fun designs and quality, but honestly what I love the most [is] how inclusive they are. I feel like no matter what you look like, you’ll see yourself represented in their campaigns and on their social media platforms.” Aside from being a real fan of the brand and its products, what helps level up her Fabletics content is that the brand allows her to lean into her creativity and bring forward content ideas that she knows her audience will love. HINT to all brand teams reading this: partnering with a creator you trust, that you can allow to be creative helps to generate the best content. Coupled with a long-term partnership, you can feel confident knowing you’ll see conversion since you’re allowing a creator to represent your brand in an authentic way through multiple pulses. This way, their community (and your target audience) can really familiarize themselves with your brand and products in a REAL way.
The couple’s most recent Fabletics content highlights the brand, while remaining true to the style of content Emylie’s community resonates with: full of fun personality, effortlessly engaging, and undeniably authentic. Check it out HERE, HERE, and HERE!
Emylie’s fave Fabletics products? “Their loungewear and yoga collection! The material is so soft, feels like butter, [and] I always find myself reaching for these pieces!” As for Alex, “[Fabletics is] ALL he wears! He wears the [pieces] everyday and you can tell just by seeing our day-to-day content. Everytime I feature Alex, he’s dripping in Fabletics from head-to-toe. His favourite products would be their loungewear, gym shorts, and tank tops.”
Previously, Emylie has partnered with beauty brands like As I Am, Sol de Janeiro, TRESemmé, and amika. Next up for her? We know how much you all love seeing snippets of her day-to-day with Alex, their chemistry, and their genuine partnership, so there are more couple collaborations on the horizon! Follow Emylie and show her some social love on Instagram, TikTok, and YouTube!
