Dulcedo
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F1 Was Loud. So Were We. Why We Activated at F1

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There’s a difference between being seen and being remembered. This F1 Grand Prix Weekend, Dulcedo leaned into both. On the red carpet, on the guest list, and behind the scenes of a weekend that pushed visibility into strategy.

Over a dozen Dulcedo creators and models were invited to high-profile events and brand activations with Audi, Liquid I.V., Charlotte Tilbury, Red Bull, and more. VIP lounges to social-first partnerships, our talent delivered on-camera and off, with content that felt as polished as it did personal.

But the true centre of gravity? The Dulcedo x Flyjin event. Co-hosted with HOUSE OF 10 and set beneath the streets of Old Montreal, the night brought together our roster, our agents, and our partners in a way that felt intentional and undeniable. Belvedere flowed, caviar was passed, and the guest list reflected what happens when culture and strategy align. More than just a party, this night was a pulse point.

While others stayed quiet this season, we activated. This year’s F1 presence perfectly exemplified our talent-first strategy that makes space, drives culture, and earns attention.

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