From exclusive brand moments to private screenings and high-visibility panels, their presence was felt across the city. Molly Carlson and Sarah Nurse partnered with Red Bull and stepped into the spotlight at F1 Academy events. Sarah also joined forces with Holt Renfrew and Elle Canada for a fashion-forward moment that blended style with sport. Penny Oleksiak and Erin Ambrose represented Ferrari and Peroni, while Jessica Campbell partnered with Sheraton Hotels and L’Oréal Paris.
Alongside appearances with Visa and F1 Grand Prix du Canada, these partnerships did more than fill seats; they created a real presence. Moments like these not only spotlight talent, but they reveal how each athlete fits into a bigger conversation. The energy was real, the fit was right, and the connections felt earned.
Dulcedo’s role in all of it is deliberate. We work closely with both brands and talent to ensure the right opportunities are more than just relevant, but they're resonant. What unfolded at F1 was a reflection of that: meaningful with high-impact placement.
