With over 660K followers on Instagram and over 1.5M followers on TikTok, Justin is well-loved by his audience for his playful and humorous approach to content creation, consistently channeling his inner Southern Grandpa.
What differentiated this collaboration from Justin’s previous partnerships was that it involved two brands coming together. Both Cracker Barrel and DoorDash had partnered to highlight the new Bee Sting Chicken Tenders at Cracker Barrel and that it was available to be delivered by DoorDash. As any seasoned content creator knows, hitting all the brand’s mandated key messaging in a single piece of content that’s also coming across authentically is a challenge in and of itself. Justin was served an additional challenge in that he had two brand key messages to capture and communicate to his audience, but like the pro creative he is, the video he created remained true to his typical content beat AND covered the brand’s key messages.
The video content Justin created achieved over 100K organic views, which is significant for a branded post, and the experience of working with two big-name brands on a paid collaboration was a unique opportunity in Justin’s career growth journey! Check out the content HERE and be prepared to laugh AND get the urge to order Cracker Barrel through DoorDash!
A first-time partnership with both Cracker Barrel and DoorDash for Justin, but hopefully there will be more to come from this dynamic trio!
Next up for Justin? With partnerships with Hardy's, Bovada, Hasbro, Blue Chew, and now Cracker Barrel and DoorDash under his belt, the sky's the limit!
