Tell us about your education and experience! I have a Bachelor's degree in business administration, specialized in marketing & international business, then I did a specialized post-grad diploma in sports management (the first one and in the first cohort in the province of Quebec) at HEC Montreal.
Afterwards, I joined Louis-Philippe (LP) at the V3 Stent digital marketing agency (formerly V3 Digital), to become a Marketing Coordinator while helping him build the Sports, Esports & Events division of the company. After a while, LP left the agency and we decided to continue the division in the form of our own company, so we created C4G Agency while I became an Account Manager at V3.
How did you become an agent? About 6 months after we launched C4G, Karim S. Leduc and Karim Rekik approached us to discuss acquiring the company. After multiple conversations lasting a couple of months, we both finally agreed to join Dulcedo as the new Gaming & Entertainment agents in Montreal.
What short term and long term goals do you have for joining Dulcedo? In the short term, I want to master the business of being an agent and start bringing landmark deals to the company. In the long term, I want to build the most desirable portofolio of gaming & entertainment in the world.
What are you most looking forward to in joining Dulcedo? A lot of things! Knowing my colleagues, becoming a full-time agent, finding and representing new talents, and more.
If I had to pick only one, I think it would be putting the world of gaming and entertainment on the map for the whole world to see so we could stop explaining the value to brands who are hesitant to enter the sphere.
What do you like to do in your spare time? Mainly sports! I love running, biking, hiking or going to the gym, but nothing beats team sports such as hockey, soccer or football. If I'm not doing that, I'm enjoying food at a restaurant with my fiancée or having dinner with friends and family. In the little spare time it leaves me, I'm probably relaxing while playing video games or watching TV. Also, I love travelling when I have time for it.
