Tell us more about your background and experience! I did three minors together for my Bachelor's degree. One was in business, one in law and the other one in marketing. I then did a Master's in Marketing, specializing myself in sports marketing through an internship that I did.
How did you become an agent? That internship was the beginning of my career as I did a market study on the digital selling tools utilized by pro sports teams in Canada and the US. Understanding that an opportunity was there (and up for grabs), I started my own Sports, Esports and Events division inside a Montreal-based marketing startup. At first, I was splitting half of my time between being an Account Manager for the agency while also leading my division. When COVID hit and the physical entertainment world fell flat, I redirected my focus entirely to esports. With a lot of momentum and a pretty interesting portfolio of clients, I decided to spin off my division and launch my very own esports marketing agency. Since my partner and I weren't paying ourselves any salary through our activities, I also accepted a position as an Account Manager - Digital Sales at a mobile staging company. After only 4 months of existence, our agency found some interest from a buyer (Dulcedo). Fast forward a few months of negotiations, and we decided to accept an offer and merge C4G Agency with their existing Gaming & Entertainment unit. That's also how I became an agent!
What are your short and long term goals at Dulcedo? Short term is to hopefully get all my previous clients to join Dulcedo and provide them with the best possible commercial services out there. I love these guys and with the trust they have given me over my months at C4G, I see it as my responsibility to show them that we mean business.
Long-term goals, and it might perhaps be my entrepreneurial spirit talking, but I truly believe that Dulcedo's Gaming & Entertainment unit could become a full-time agency on its own. The esports scene lives and dies by authenticity, so having a brand exclusively dedicated to gaming could, in my opinion, maximize our financial success on the market. We still have a lot of milestones to reach before that could happen, but I can already see that our unit's team compliments each other nicely.
What are you most looking forward to in joining Dulcedo? I especially love Dulcedo's business model and their approach on exclusivity, long-term deals perspective and overall commitment to their clients. When you do business with Dulcedo, it feels way more like a partnership than a simple agency-client relationship. I'm also looking forward to learning all there is to know on how to become a top commercial agent. I trust Dulcedo will provide that to my career's curriculum. And I mean, I wouldn't have sold my agency to them if it wasn't the case 😉
What do you like to do in your spare time? Anything sports related is typically my go to. These days, I play football, hockey, ultimate frisbee, do a lot of running, gym training and skiing/snowboarding during the winter time . You could also see me play video games (hence my interest in esports), hang out with my friends or chill at my parent's country house (I'm not so much of a "city boy").