This season, Dulcedo cemented its presence at one of the most influential stages in fashion: New York Fashion Week. With more than 20 creators in attendance, our talent lineup brought individuality, creativity, and cultural resonance to dozens of shows, activations, and afterparties across the city.
On the runway, Huda Mustafa walked for Rick Ross’ Edition22 before being spotted at NYLON’s Nights with Ice Spice. Shina Nova took her place at Toronto Fashion Week’s Runway of Rezilience with We Are Seeing Red, weaving culture and storytelling into the collection. And Vishakha Holsambre brought sophistication to F&W Style x Hutch Design, underscoring the global scope of Dulcedo’s creative network.
Off the runway, Dulcedo creators partnered with some of the most recognized names in beauty, fashion, and lifestyle — including Oh Polly, House of Champion, Saie Beauty, Arezzo, Milk Makeup, Glow Recipe, NOYZ, Olaplex, TRESemmé, SEV, and Target, to name a few. They also made appearances at major industry gatherings, including the MMG NYFW Kickoff Party, while one of our creators was captured by BFA at the Janet Mandell show.
Equally impactful was how our creators translated their NYFW experience into content. Lauryn Nicole, Sabina Jacobs, Annika Stevie, and Erika Holguinn produced organic recap reels and GRWMs, offering their audiences an authentic inside look at Fashion Week. These recaps not only extended the reach of the week’s events but also highlighted the creativity and initiative of Dulcedo’s community.
And while the week itself was a milestone, it was only the beginning. NYFW also hosted Dulcedo’s first-ever activation event: a private gifting suite that brought together creators, brands, and industry leaders in one space. Guests experienced personalized sessions with a professional colour analysis stylist and on-site artistry from a makeup artist, creating a tailored and immersive beauty moment. The event was a resounding success, and we’ll be sharing its full story, with a deeper breakdown and insights from our operations team, in our next blog feature.
This Fashion Week proved what we already knew: Dulcedo creators are not just participants in the fashion ecosystem, they are shaping it.
