Dulcedo
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Open Casting: Inside Our Montreal Model Search

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This June, Dulcedo opened its Montreal HQ for an in-person open casting call, with a turnout that exceeded expectations. Despite a city-wide public transit strike, nearly 200 aspiring models showed up within three hours, bringing the confidence, energy, and unique potential we’re always looking for.

In the lead-up to the event, our casting campaign reached over 34,000 viewers through a mix of social content, including reels, feed posts, and team-led story shares. The response was immediate. Dozens of direct messages came in, and our team responded to each one personally, guiding, answering, and building trust with candidates ahead of time.

The day itself was a full-team effort. From intake to photography to on-site support and behind-the-scenes content capture, every touchpoint was handled with the professionalism and care Dulcedo is known for. 

Since the event, our recap video has earned over 13,000 organic views and generated continued interest in future casting calls. The momentum is already carrying forward.

For us, this casting wasn’t just about numbers, but also about quality, community, and creating opportunities. It’s a reflection of how we operate: talent-first, experience-led, and always ready to meet the moment.

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