Based in Montreal and deeply rooted in her Inuit heritage, Shina has built a massive following by sharing not just her culture, but her truth. Her content moves between traditional Inuit throat singing (often performed with her mother), cultural education, and bold conversations around Indigenous identity, visibility, and justice. From Tunniit to Ulu knives, her videos passionately inform and invite personal connection.
Shina has used her platform to raise awareness about food insecurity in Inuit communities, the crisis of missing and murdered Indigenous women, and the harmful legacy of systemic displacement, all while continuing to work with major brands and grace magazine covers. But at the center of it all is a steady, unwavering commitment to truth, tradition, and transformation.
This recognition from TIME is about impact. Shina is helping shift the lens, reclaiming narratives, honouring her roots, and creating space for the stories that have too often been silenced.
We’re honoured to stand beside her on this journey.
