Boasting over 223K followers on Twitch, 2.4M followers on TikTok, and 54.6K followers on Instagram, Timmy has a strongly engaged and consistently tuned-in community across the social media landscape. With a drive to inspire and make others laugh, his followers stay tapped into his gaming streams, consistently feeding off his infectiously unique energy. Axe & Sledge’s team took notice of Timmy, even before the thought of looking for a gaming athlete ambassador had ever come up, through their own experience of being genuine and avid gaming live stream viewers. Spending time as a group watching Call of Duty live streams, the Axe & Sledge team stumbled upon one of Timmy’s live streams and he quickly became one of the most heavily featured streamers in their rotation of Call of Duty team bonding sessions. So, when the time came for them to name their first gaming “athlete”, Timmy was their obvious and natural first choice! What better partner and most deserving of the title of brand ambassador than the gamer whose energy they felt most connected with as a team?
And the admiration wasn’t one-sided, Timmy has long been a fan of Axe & Sledge and JST WRk, looking to both the supplement and energy drink brands to fuel his daily routine. Whether it be protein powder-ing it up (with his favourite Farm Fed // Grass-Fed Whey Protein Isolate Birthday Cake Protein) before a workout or simply sipping on an energy drink part way through a gaming live stream for an extra boost, Axe & Sledge and JST WRK never stray far from his side.
Over the years, Timmy has secured many meaningful and significant brand partnerships, including ones with Babbel, Manscaped, Eklipse, Repeat.gg, Capital One, Fortnite, Z League, Factor, Dr. Squatch, and OverActive Media. Although there was always an appetite in exploring partnering with a supplement or energy drink brand, Timmy and his team at Dulcedo were always waiting to find the right opportunity and, more importantly, the right brand partner. When the Axe & Sledge team came to the table with the opportunity for Timmy to become their first gaming athlete ambassador, Timmy felt it was the right fit from the jump. Their energy (no pun intended) was seamlessly aligned with Timmy’s in a way that both sides knew they could make amazing things happen together. And beyond that, a true appreciation for both Axe & Sledge and JST WRK as a consumer meant that becoming their first ever gaming athlete brand ambassador carried that much more meaning, importance, and responsibility for Timmy. The partnership will see Timmy promote and organically speak to both Axe & Sledge supplements as well as JST WRK energy drinks throughout his streaming content.
The gaming athlete ambassador deal is currently set for one year (Timmy’s best deal to date!), but this is only the start of what could grow into a much longer-term collaboration without limits. Who’s to say what’s next? Maybe we’ll even see a limited edition Timmy2Cans flavour drop in the future? Watch this space for the latest updates from Timmy!
