Meta Verified is a paid subscription service that aims to help creators grow their presence on Instagram and Facebook. It offers benefits such as impersonation monitoring, account authentication with a government ID, increased reach and visibility, live chat customer support, and access to exclusive features like stickers on Facebook and Instagram Stories and Facebook Reels. While some are receptive to more protection and support, others are concerned about the increasing trend of social media becoming "pay-to-play."
This article provides a comprehensive overview of Meta Verified, including our initial impressions.
The platform is experimenting with Meta Verified as a solution to these requests, offering a bundled service.
- Meta Verified is a paid subscription bundle that includes features like live chat support, increased visibility, and the blue checkmark.
- Meta Verified is currently only being tested in Australia and New Zealand.
- To be eligible, creators must be at least 18 years old, have a profile associated with their full name and a profile picture that includes their face, have a government-issued ID that matches their name and picture, have two-factor authentication set up, and meet minimum activity requirements.
- Currently, business profiles are not eligible for Meta Verified.
- The cost of Meta Verified is $11.99 (USD) a month on the web and $14.99 (USD) a month on iOS and Android systems.
- Creators must authenticate their account with a government ID to verify that their picture and name match their Meta profile.
- Meta Verified will only support a creator's real name on their profile, and the verification process must be repeated if they change their profile name, username, date of birth, or photo.
- There will be no changes made to accounts that are already verified, but Meta will display the follower count of legacy verified accounts in more places to differentiate them from Meta Verified accounts.
- Meta Verified is being tested to address the most common customer service and verification requests on Instagram and Facebook.
The platform is experimenting with Meta Verified as a solution to these requests, offering a bundled service.
According to Instagram CEO, Adam Mosseri, subscription services are gaining traction as other platforms like YouTube, Twitter, and Discord also explore them, indicating a potential new revenue stream. While verification and prompt customer support are crucial due to the prevalence of fake accounts and bots on social media, some users are hesitant to pay for services that should be free, making this subscription bundle a risky move. Moreover, the idea that paid users may receive increased reach requires more clarification.
However, Meta Verified is still being tested, and the company will only launch it if it proves successful. They have also admitted to past missteps, indicating a willingness to learn from their mistakes. We'll keep you updated on any developments regarding Meta Verified.
