by Ashley | January 22, 2023
As we enter a new year, Instagram is looking to differentiate itself from the competition and solidify its role as a leading social media platform. According to CEO Adam Mosseri, Instagram’s mission is to “bring people together over the things that they love.” With this in mind, the platform has identified three key priorities for 2023: inspiring creativity, facilitating discovery, and sparking connections.
Instagram wants to encourage users to tap into their creative side and share unique and engaging content. To achieve this, the platform has rolled out new features such as Reels templates and music in feed posts, and we can expect to see even more customizable editing tools for photos, Stories, and Reels throughout the year. This is a great opportunity for brands and creators to experiment with new and exciting ways to share their content, so don’t be afraid to get creative!
Instagram wants to be a place where users can discover amazing things every time they use the platform. To achieve this, Instagram will continue to improve its discoverability tools, such as the Explore page algorithm, and make it easier for users to find content that they are interested in. Brands and creators can take advantage of this by optimizing their Instagram SEO, using relevant keywords and hashtags, and creating content that resonates with their target audience.
Instagram wants to encourage more discussion and collaboration amongst users. To achieve this, the platform will introduce new community-building features such as Group Profiles and Collaborative Collections. Brands and creators can take advantage of this by connecting with their audience in a more intimate way, such as through exclusive behind-the-scenes content, inspirational boards, or AMA (Ask Me Anything) sessions.
In conclusion, Instagram’s priorities for 2023 are a great opportunity for brands and creators to connect with their audience in a more meaningful way. By tapping into the platform’s focus on creativity, discovery, and connections, you can create content that will reach the audience you see fit.