Rimmel (commonly known as Rimmel London) is a British multinational cosmetics brand that was founded in 1988, and is currently owned by parent company Coty, Inc.
Campaign objectives were to increase brand visibility amongst target audience of 18-30 years old in Canada by utilizing Beauty and Lifestyle talents, and to drive Canadian target traffic from influencer’s CTA to convert into potential Rimmel customers.
Female
18 – 30 yrs old
Canada
Generate content through beauty influencers on social media platforms, Instagram and TikTok.
Through only 74 total pieces of content, the campaign achieved 472K+ impressions and views, with an actual audience reach of 344K with a Canadian reach of 59% on TikTok and 30% reach on Instagram.
IMPRESSIONS
ACTUAL
REACH
CANADIAN
REACH
# INFLUENCERS INVOLVED
# PIECES OF CONTENT GENERATED
Primary focus should be on dynamic content rather than static. Content can be further optimized with text overlay, closed captions, and by highlighting product benefits. Audience should be prompted to engage with the audience by providing a call to action and asking an open-ended question (i.e., “what is your most used shade of concealer?”)
