Sally Hansen Inc. is an American beauty brand, first founded in 1946. The brand has since become a household name, notable for making innovative and affordable beauty products for all women.
Campaign objectives were to create visibility and awareness for the Sally Hansen brand, highlight the key benefits of their Good.Kind.Pure Nail polish, and drive traffic to a specific retail outlet that carries Sally Hansen.
Female
18 – 35 yrs old
USA & Canada
Generate content through beauty influencers on social media platforms, Instagram and TikTok.
Through only 50 total pieces of content, the campaign achieved 667K+ impressions and views, with an actual audience reach of 634 K with a high engagement rate of 3.6%. Majority of the content’s audience was based in the US (36%) and Canada (23%).
IMPRESSIONS
ACTUAL
REACH
ENGAGEMENT
RATE
# INFLUENCERS INVOLVED
# PIECES OF CONTENT GENERATED
Primary focus should be on dynamic content rather than static. Content can be further optimized with text overlay, closed captions, product ingredients, and other educational highlights. Dynamic content should also be limited to under 20 seconds to encourage watch time and increase audience retention rate. Audience engagement is increased through a call to action (i.e., asking the audience a question that pushes them to interact in the comments of the post).
