Dulcedo at Milano Cortina 2026: Engineering the Olympic Narrative
At Dulcedo, we weren’t chasing visibility. We engineered it.
Across television, social, print, and OOH, our roster showed up in meaningful, high-impact ways that transcended the podium. While our athletes delivered where it matters most—on the field of play—we ensured the storytelling surrounding those performances amplified their value through premium visibility moments.
The Dulcedo Visibility Strategy:
National Broadcast Features: Strategic positioning during medal moments and primetime coverage for stars like Taylor Heise and Sarah Nurse.
- Integrated Brand Storytelling: Seamless execution of partner campaigns across athlete-owned social platforms, driving authentic engagement.
- Editorial & Print Placements: Features in The New York Times, Sports Illustrated, and USA Today tied to both performance and personality.
- Out-of-Home (OOH): High-traffic placements in major markets aligned with Olympic momentum.
- Parallel Commercial Campaigns: Launching brand-aligned content (Allianz, VISA, Bell) that ran in direct sync with competition windows.
Dulcedo Athletes Co-Leads Thomas Houlton and Phoebe Balshin were on the ground for the entirety of the Games, providing direct support to our athletes while reinforcing Dulcedo’s presence at every level of the Olympic ecosystem.
From competition venues to brand activations and media moments, they worked alongside athletes in real time — navigating performance schedules, partner obligations, press, and content capture to ensure every opportunity was maximized.
Their consistent presence strengthened relationships, elevated agency visibility, and positioned Dulcedo as a hands-on, globally engaged representation firm.
