About
Alycea Adams is a natural hair and beauty content creator, NBA Cheerleader, and entrepreneur. She was named the 2025 Sephora Squad Hair Creator of the Year. Alycea has a strong passion for connecting with her followers to embrace their natural hair.
As a graduate of UNC-Chapel Hill, Alycea has begun her career in tech after launching her startup HairMatch. HairMatch was named finalist in the 2025 Microsoft Imagine Cup World Championship, earning $25,000 and global recognition.
Alycea has continued her cheerleading career as a professional cheerleader for the NBA Atlanta Hawks. She enjoys sharing her talent and experiences with her community, and growing her mark in the lifestyle content space. In her free time, Alycea enjoys running and learning new things.
