The Dulcedo

Story

From the very beginning, we’ve been all about innovation, trying things differently and creating a lot of firsts. Today, our four distinct talent branches manage sports and entertainment celebrities, influencers, and models while Dulcedo Digital Agency (DDA) activates brands and campaigns.

2008

2008


Karim S. Leduc co-founds Dulcedo Model Management Agency in Montreal, Canada with global aspirations from the start. In case you were wondering, Dulcedo means charm in Latin.

2008


Dulcedo is among the first agencies anywhere to leverage Facebook to harness the power of social media to recruit talent – it was our first innovative growth hack idea and it worked!

2009


Karim Rekik joins the team and establishes relationships with major agencies around the world, and we begin to place Dulcedo models on the international scene.

2010 - 2012


The agency continues to grow with notable additions to the management team that expand overall expertise – our fifth anniversary saw us as the most celebrated local agency.

2013


Dulcedo was the first agency in Canada to hold a plus-size model search in partnership with Magazine Clin D’oeil, way before the industry caught up.

2013


In less than 5 years, and as a team of 8, we were mother agency to Jarrod Scott and Marc André Turgeon, placing two of our models in the coveted Top 50 world ranking.

2014


We move into our 3,200-square-foot headquarters two blocks away from our previous location to make room for continued growth.

2015


Seeing changes and trends taking shape on the digital horizon, Dulcedo establishes the first professional influencer management agency in Canada bringing onboard celebrities Zombie Boy and Marc Fitt.

2015


With a broader vision than traditional agencies, Dulcedo renames to Dulcedo Management to better reflect the greater range of talent represented, and also mark the occasion with our Company Manifesto.

2016


We open our Toronto office to better tap into and respond to Toronto’s national, North American and growing international importance on the advertising stage.

2016


Dulcedo acquires 4249 Agency and Benjamin Carter comes onboard to consolidate and grow our influencer capabilities and provide clients with turnkey content creator strategies and deployments.

2017


At 16-strong, we consolidate branches and services, and Karim S. Leduc steps up to the position of CEO.

2017


Dustin Poirier, American mixed martial artist currently #1 ranked Ultimate Fighting Championship lightweight joins the team.

2017


Dulcedo Digital Agency is launched as our activation arm providing digital and social advertising services to all our branches.

2018


Olympic snowboard medalist Max Parrot joins the Dulcedo family.

2018


Dulcedo Sports & Ent. is launched to provide a complete suite of services specifically catered to athletes and entertainment celebrities.

2019


Olympic hockey medalist Sarah Nurse and track star Sage Watson join the team.

2020


Dulcedo launches our Esports branch to better cater to the specific needs of gamers, and the team also grows by almost 50%.

2021


Dulcedo Ventures is launched to answer to the growing need of personal brand extension, spin-off business and growth capital-investment.

2022

Our team-based approach brings us to 70
people strong, and growing…

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