JJ MACHATE
With over a decade of experience in talent management, PR, and operational leadership, JJ Machate thrives at the intersection of strategic planning, team development, and operational excellence. Having joined Dulcedo with a rich background in both agency growth and talent strategy, JJ now oversees the Operations and Talent Development departments, ensuring that Dulcedo’s internal processes, client experiences, and talent development initiatives run seamlessly.
JJ began her career in 2011 at her family’s lifestyle and fashion public relations agency, where she quickly progressed from summer assistant to account coordinator. In this role, she managed events, press communications, and media relations for high-profile brands including BCBGMaxAzria, L’Oréal Professionnel, Reitmans, Armani Exchange, and Le Château. During this time, she helped create a digital platform that transformed traditional PR workflows into automated processes – igniting her passion for digital innovation and operational efficiency.
In 2016, JJ became one of the founding team members of Influence + All Management (I+AM), where she played a pivotal role in transforming a bold idea – management for digital creators – into a fully operational agency. As Agency Director, she developed best practices, built and scaled teams, forged brand partnerships, and drove revenue growth, all while managing her own roster of talent. Her steadfast dedication and unwavering loyalty were instrumental in facilitating I+AM’s successful acquisition by Dulcedo, a milestone that continues to shape and define her leadership in her current role.
JJ brings this same entrepreneurial mindset to her role as Operations Manager at Dulcedo. She leads cross-departmental strategic initiatives, develops scalable systems for efficiency and quality assurance, and mentors emerging leaders – ensuring Dulcedo’s positioning as a forward-thinking, talent-first agency. Her expertise spans operational success, automation, project management, brand-aligned strategy, and high-impact partnership execution.
Whether refining internal workflows, crafting leadership training programs, or driving service innovations for Dulcedo’s diverse roster, JJ is committed to operational excellence that empowers both talent and teams to thrive.