How did you become an agent in the influencer industry?
I became an agent two years ago during the pandemic. With my background in public relations, events, and social networking, it made sense to become an agent.
What is the most significant piece of advice that you give to your talents consistently as an agent and why?
As an agent, the advice I give my talents on a regular basis is to be consistent in their posting frequency and interact with their audience to ensure good engagement and to build trust between them and subscribers. Algorithms will change and more tips will be added, but it's really the foundation of any good, solid community.
What do you like and dislike about social media?
What I like best about social media is the fact that we can democratize stigmas and start discussions on important social issues. What I like least is the bullying and harassment that some individuals bring to social media to belittle and/or hurt others.
How did you become a part of the E-Influence conference and what will your workshop specifically be about?
The organizers of E-Influence contacted me to run a workshop on the subject of how to turn a person into a brand. As an agent, building a talent's reputation is something I do on a daily basis.
How can one attend the conference and when is it?
You can buy your day tickets on e-influence.ca to attend the conferences and workshops all day on June 2 from 9 am to 5 pm at Fabrik8.
Last but not least, what's one thing about you that most people would be surprised to find out?
When I arrived at Dulcedo, we had around four Quebec influencers on our roster. So I was tasked with building the Quebec roster from A to Z. We're now proud to have some 30 local talents and an additional three French-speaking colleagues working alongside me to represent them.
