We're delighted to announce that Dulcedo influencer agent Marie-Eve Lessard will be leading a workshop at the E-Influence conference, focusing on transforming individuals into successful brands. Find out more about Marie-Eve in our short interview below.
I became an agent two years ago during the pandemic. With my background in public relations, events, and social networking, it made sense to become an agent.
As an agent, the advice I give my talents on a regular basis is to be consistent in their posting frequency and interact with their audience to ensure good engagement and to build trust between them and subscribers. Algorithms will change and more tips will be added, but it's really the foundation of any good, solid community.
What I like best about social media is the fact that we can democratize stigmas and start discussions on important social issues. What I like least is the bullying and harassment that some individuals bring to social media to belittle and/or hurt others.
The organizers of E-Influence contacted me to run a workshop on the subject of how to turn a person into a brand. As an agent, building a talent's reputation is something I do on a daily basis.
You can buy your day tickets on e-influence.ca to attend the conferences and workshops all day on June 2 from 9 am to 5 pm at Fabrik8.
When I arrived at Dulcedo, we had around four Quebec influencers on our roster. So I was tasked with building the Quebec roster from A to Z. We're now proud to have some 30 local talents and an additional three French-speaking colleagues working alongside me to represent them.
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