According to CEO Adam Mosseri, Instagram's mission is to "bring people together over the things that they love." With this in mind, the platform has identified three key priorities for 2023: inspiring creativity, facilitating discovery, and sparking connections.
Partnering with TikTok influencers and content creators can be an effective way for businesses to reach new audiences and drive traffic and sales. By working with influencers who have a large and engaged following, businesses can tap into the influencer's audience and gain exposure to potential customers.